The SET EXPO 2022, organized by the SET (Sociedade Brasileira de Engenharia de
Televisão; or Brazilian Society of Television Engineering), the largest broadcasting exhibition and conference in the Latin American region, was held in late August in Sao Paulo, Brazil. Influenced by the on-going corona pandemic, this SET EXPO was materialized as a real event for the first time since 2019. There were approximately 130 exhibitors with about 14,000 visitors; a bit less than the year 2019. Yet the venue was quite active and energetic in expectation of the latest status of the “TV 3.0” concept which Brazil is launching as their next-generation terrestrial digital TV broadcasting technology.
The conference was held for 4 days from Monday August 22 through Thursday 25; while the exhibition was held from August 23 through 25; both held at the EXPO CENTER NORTE in Sao Paulo.
The opening ceremony started at 9:00 on Tuesday August 23, with the welcome opening remarks by Mr. Carlos Fini, President of SET; followed by Mr. Olimpio Franco, Superintendent and member of the Board of former Presidents of SET, Ms. Madelaine Noland, President of ATSC (Advanced Television Systems Committee Inc.), Mr. Fiore Mangoni, President of the Society 5G Broadcast, and Mr. Masayuki Takada, Chairman of DiBEG. After Mr. Takada’s welcome speech including the future of broadcast, Mr. Hiroshi Yoshida, Vice Minister for Policy Coordination of MIC (Ministry of Internal Affairs and Communications) of Japan, also made a welcome speech as a special guest.
The SET Conference started one day before the Opening Ceremony and the Exhibition. The conference was divided into several sessions such as business models of the next-generation digital terrestrial TV broadcast, updating of the study of the TV 3.0 technologies, service systems, frequency analyses, program productions, essential component technologies, etc. Simultaneous interpretation service between Portuguese and English was available at each of these sessions.
Mr. Carlos Fini, President of SET, in his presentation on “HOW TV 3.0 WILL IMPACT THE TV MARKET?”, emphasized the significance of the conversion of broadcast and telecommunications, the 5G broadcast applications as well as building-up of the next-gen. terrestrial digital TV broadcasting services from economical viewpoints, which strongly appealed to the participants.
The MIC furnished the Japan Pavilion in the exhibition area; and in its ARIB/DiBEG area, DiBEG secretariat introduced the latest permeation of ISDB-T in the world and also showed some key parts of its proposal to Brazil in response to the TV 3.0 project; NHK introduced their latest technology on the next-gen. terrestrial digital TV broadcasting; NEC proposed a concept of the VVC encoding technology; Pixela exhibited its set-top box products for the ISDB-T reception; JTEC showed the concept of EWBS or, Emergency Warning Broadcast System using the ISDB-T technology; and Hitachi Kokusai Electric exhibited its microwave transmission/reception equipment for digital terrestrial TV broadcasting.
Besides, in this Japan Pavilion there were other exhibitors; Sumitomo Electric Industries introduced their optical fiber communication technology; and SoftBank showed software and systems on their smart agriculture based on their IoT concept.
During the 3-day exposition, the Japan Pavilion welcomed and received Mr. Carlos Fini, President of SET, Mr. Olimpio Franco, Superintendent and member of the Board of former Presidents of SET, Ms. Liliana Nachonechnyj, former President of SET, Ms. Ana Eliza Faria, Director for International Affairs of SET, Mr. Paulo Enrique, Head of Transmission of SET, and many other visitors and participants at this opportunity of the SET Expo.