The SET EXPO 2017, the largest conference and exhibition in Latin American broadcasting, was held by SET (Sociedade Brasileira de Engenharia de Televisão) from August 21 through 24 at the Expo Center Norte in Sao Paulo, Brazil, where seminars, sessions and exhibition of broadcast-related engineering and technology were performed.
At the opening ceremony, Mr. M. Tominaga, Vice Minister for Policy Coordination of Internal Affairs and Communications (MIC), offered his opening greetings. The subsequent VIP tour to visit the exhibition area, including the Japan Pavilion, was headed by Mr. Gilberto Kassab, Minister for Science, Technology, Innovation and Communications.
At the Japan Pavilion set by MIC, 6 companies and institutions participated in the exhibition; from ARIB, NHK, NHK ITEC, Maspro Denkoh, Furukawa Electric and NEC. Japanese companies such as Sony, Panasonic, Hitachi Kokusai, etc. had their own exhibition booth.
At the Japan Pavilion, ARIB/DiBEG showed some panels introducing its international promotion activities on ISDB-T with some hand-outs, and also exhibited a new information display based on EWBS (Emergency Warning Broadcast System), as well as the actual ISDB-T receiving demonstration with a compact-size indoor antenna.
Also at the Japan Pavilion in the afternoon of August 22 which was the first day of exhibition, a Kagami-Biraki Ceremony was performed by Ms. Liliana Nakonechnyj, President of SET, Mr. H. Ogawa, Director for Digital Broadcasting Technology of MIC, and Dr. M. Sugawara, Chairman of DiBEG, wishing success of the SET EXPO and prosperity for the ceremony attendants.
At the conference sessions, Mr. H. Ogawa of MIC, Dr. M. Sugawara of DiBEG and Mr. K. Murayama, Chairman of the DiBEG Task Force for Japan–Brazil Joint Working for Next Generation Broadcasting, respectively made a presentation.